Logan’s summer anthem celebrates female empowerment with a sustainable edge – and our beautiful RBW Electric Roadster is along for the ride.
We are thrilled to announce that one of our Roadsters, featuring the stunning English White exterior and bespoke red leather interior, has been prominently featured in the music video for Her Reason Why, the delightful new single by Portugal-born, London-based singer-songwriter Logan J Parker.
Out on July 5th, Her Reason Why is a sun-drenched, ukulele-led anthem that radiates female empowerment and celebrates the courage it takes to follow your dreams. Logan’s soulful sound — where vintage meets modern — is perfectly matched by the timeless elegance and eco-conscious engineering of our all-electric Roadster.
A Partnership in Sustainability
The entire video production for Her Reason Why was completed using sustainable methods, including being recorded at the world’s first solar-powered studio. Sustainability is at the heart of RBW’s mission, so we were delighted to contribute to a project that mirrors our own values of responsible innovation, timeless style, and forward-thinking performance.
The Car: A Star in Its Own Right
From the sleek curves of its English White bodywork to the rich, handcrafted red leather interior, the RBW Electric Roadster provides the perfect visual counterpart to Logan’s message — classic beauty, modern spirit, and the courage to take the road less travelled.
Whether cruising through scenic countryside or shining under city lights, our Roadster brings a sense of clean luxury and quiet confidence to every frame of the video.
About the Artist
Logan J Parker has been making waves across the UK and beyond, with BBC radio play, national TV appearances, and coverage from outlets such as BuzzMusic LA and London Live. An advocate for environmental causes and women’s rights, Logan fronts an all-female band and is endorsed by both Vintage Guitars UK/US and Bohemian Guitars.
“This song was born from a crossroads moment — when I had to choose between comfort and my calling. It’s for every woman who’s stood in that space,” says Logan.
A Song — and a Car — Built for the Future
RBW and Logan J Parker share a belief in progress, individuality, and sustainability. As she puts her heart into music that inspires women to own their path, we are proud to support her journey — and to see our electric Roadster take centre stage in such a meaningful, beautifully shot project.
🎶 Her Reason Why releases on all major streaming platforms on July 5th. You can watch it here
