When U.K. custom electric car creator RBW showed off its Roadster and GT models at Monterey Car Week this year, the vehicles stunned a lot of attendees, CEO Peter Swain recently told TechCrunch.
“We had four ‘wows,’ where people would go: ‘Wow, that’s beautiful. Wow, look at the interior. Wow, is it really brand new?’ And then they go: ‘Wow, is that all that costs?’” he said.
That might seem like a strange reaction to cars that start at $139,000. But Swain contends the price tag is competitive compared to the many EV conversions that are happening around the world. And since his company is building these new, from the ground up, he thinks it’s a bargain compared to other custom builds.
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